Engagement Ad Helps Kohl's Become This Week's Fastest Growing Facebook Page
Over the weekend, Kohl’s bought a Facebook homepage engagement ad, and now it’s the fastest growing Facebook Page, according to PageData. Kohl’s had under 10,000 fans last Friday, and then gained over 350,000 fans over the weekend. The viral growth of the page has continued, and the Page now has over 560,000 fans – showing the power of organic growth after an ad campaign through Facebook’s News Feed. And those numbers are still growing.
As we’ve mentioned several times this week, while marketing on Facebook can be one of the most cost effective and viral ways of reaching your target audience with very little fixed costs, it’s not “free.”
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