How to Engage Millennials with Branded Video Content

Millennials don't seem to mind if content is branded, as long as it's good and resonates with their world view. Check out how these lifestyle brands are creating engaging branded content and connecting with millennials.

In addition to branded video, the Onion’s in-house marketing team posts or links to content produced by the brands themselves, like this video for Adobe.

Millennials don’t seem to mind if content is branded, as long as it’s good and resonates with their worldview. BuzzFeed, College Humor, Flavorpill Media and The Onion use humor, nostalgia and uplifting content to create branded messages in line with their own editorial guidelines. Lifestyle brands, however, can often get away with blurring the lines between editorial and branded content.

College Humor’s Susanna Wolff said at an AdWeek panel that Vitaminwater approached them and asked if they could work with the brand’s “Make Boring Brilliant” slogan.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in