Encore Pitches Campaign Analysis Tool
Many in the online ad industry, particularly premium content publishers, have long complained that search ads get way too much credit while display ads—which often don’t incite an immediate click—get too little.
A few years ago, Microsoft was bullish on the idea that advertisers should look to better distribute credit to every ad they run online and not treat search like such a shining star just because users are far more more apt to click on a search ad.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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