Employment Branding 2.0 Is a Dialogue

A new post from Ere.net talks about the new style of employment branding in the web 2.0 era. Where once branding was all about a company discussing their own assets and accomplishments, the new digital age has turned the current state of employment branding into a dialogue.

Connect: The share of adult Internet users who have a profile on an online social network site has more than quadrupled in the past four years. Among the professional set proactively managing their career progression fostering quality connections is a mandate and the smart recruiting organization is powering up the tools to drive more immediate and personal connections across multi-channel platforms — wherever the talent is.

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