Employment Branding 2.0 Is a Dialogue

A new post from Ere.net talks about the new style of employment branding in the web 2.0 era. Where once branding was all about a company discussing their own assets and accomplishments, the new digital age has turned the current state of employment branding into a dialogue.

Connect: The share of adult Internet users who have a profile on an online social network site has more than quadrupled in the past four years. Among the professional set proactively managing their career progression fostering quality connections is a mandate and the smart recruiting organization is powering up the tools to drive more immediate and personal connections across multi-channel platforms — wherever the talent is.
Converse: The increased connectivity is the gateway to more meaningful conversations that drive candidate relationship development and management. And this is part of the core and fundamental expectation that demands participation, human interaction, and relational skills that support managing conversations in a way that leads to more positive outcomes. An RSS feed of an open requisition into Twitter isn’t reflective of a meaningful conversation. While it may drive some interest, alone it isn’t fostering the core relational expectations commonplace online today. Some level of precision targeting and very immediate and elevated interaction is also required.
Create: Nearly one-half of U.S. media consumers are frequently creating online content for others to see, according to a soon-to-be released survey commissioned by Deloitte & Touche USA LLP. Candidates are increasingly able to elevate their presence, establish their personal value proposition, and present themselves in more expanded and compelling fashion. They expect the same of organizations and desire more participation in the process of relationship-building. More information is available to everyone around fostering the right-fit relationships that create win-win outcomes.

To learn about more C’s in employment branding 2.0&#151including community, collaboration and customization&#151check out the full report here.