Facebook Debuts Two New Tools for Video Publishers

Facebook Monday announced the introduction of two new tools enabling publishers to embed videos and posts from Facebook elsewhere on the Web.

Facebook Monday announced the introduction of two new tools enabling publishers to embed videos and posts from Facebook elsewhere on the Web.

Software engineer Lucas Cheon announced the introduction of an application-programming interface for its embedded video player, as well as the launch of support for the oEmbed standard, in a blog post.

Cheon wrote that the API will allow publishers to more easily embed public Facebook videos and posts on other sites, with greater customization options, adding that the following options are included in the embedded video player API:

  • Auto-play (with or without sound)
  • Volume control
  • Playlists
  • Player controls
  • Event and error handling
  • Custom buttons and thumbnails

Cheon also showcased two videos that were created by video platform company uStudio (embedded below), offering more details on both examples:

The Selena Gomez video player from Interscope Records is a fully customized version of the Facebook embed using the Facebook chromeless player. It features links to concert tickets, social sharing to Facebook pages and Instagram, as well as a way for fans to subscribe to the Selena Gomez email list.

The CES (International Consumer Electronics Show) video player has simple overlays so people can register for the event or visit the hotel website where they can book a room.

Cheon also provided details on the new support for oEmbed:

oEmbed is an open standard that manages all the technical details required to embed things from Facebook, making it even easier to embed public articles, videos and other posts from Facebook on your site by simply copying and pasting a URL.

Starting today, you can build oEmbed support for your content-management system. For implementation details, please read our oEmbed documentation. Once your CMS supports oEmbed for Facebook, you and your clients can embed Facebook posts and videos quickly, with no need for screenshots or code changes.

Publishers: What are your initial thoughts on the two new tools Facebook introduced Monday?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.