EMarketer: Web Video Conundrum
NEW YORK Online video is the fastest growing advertising format. But in spite of the mega-popularity of YouTube and its brethren — and the fact that the category’s growth rate is expected to reach 56 percent this year — ad spending for the segment has been lower than marketers had hoped, according to eMarketer.
This year, brands will spend just $505 million on online video advertising, and it will take until 2010 until ad spending surpasses the $1 billion mark, eMarketer said.
Reasons
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