eMarketer: YouTube Should Watch Its Back
YouTube is still far and away the leader in terms of online video viewing and digital video advertising, but Facebook is hot on its heels, and Twitter, Instagram, Tumblr and Snapchat are poised to rattle the landscape, as well, according to a new report from research firm eMarketer.
YouTube is still far and away the leader in terms of online video viewing and digital video advertising, but Facebook is hot on its heels, and Twitter, Instagram, Tumblr and Snapchat are poised to rattle the landscape, as well, according to a new report from research firm eMarketer.
eMarketer estimated that U.S. digital video advertising will total $7.77 billion in 2015, up 30.4 percent from 2014, with 20 percent of those dollars going to YouTube, and the researcher also cited a report by Cisco Systems last June, which projected that video would account for 80 percent to 90 percent of global consumer Internet traffic by 2018.
eMarketer
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