What Every Social Media Marketer Should Know About StrongMail

StrongMail Social Studio is an integrated platform for referral marketing, social sharing and campaign management. It's designed to enable marketers to identify and engage their brand influencers in social media with detailed performance metrics to help them understand the impact of social media on their businesses. After the jump - what you need to know about StrongMail Social Studio. The application in a sentence StrongMail Social Studio is a comprehensive social media marketing platform that includes a referral marketing solution (Influencer), a social sharing widget for web and email (Social Notes) and a campaign management application for Facebook and Twitter (Social Direct). Ways the product benefits social media campaigns It enables marketers to identify, target and launch campaigns to key influencers and brand advocates Social Studio can be integrated into existing online marketing programs (email, web, etc.) to extend their reach. Social Studio enables centralized monitoring of social initiatives while putting control of content and frequency in the hands of the users, using a "hub and spoke" model. Marketers can understand the value of their social media efforts using campaign performance tracking through to the conversion. Coolest feature With Influencer, marketers can integrate an interactive referral marketing campaign into an email campaign or e-commerce workflow. Influencer is designed to offer participants an incentive for sharing their brand experience with their social graph.The idea of rewarding customers for referrals is not unique, but Influencer streamlines the process to make it easy for customers to participate, as well as keep them informed of their progress towards a goal, e.g., how many friends have responded to their invitation and how many more need to respond to receive a reward. It automatically sends out reminders to keep customers engaged, fulfills rewards once they are earned and provides the marketer with detailed reporting on their influencers. Feature rundown Campaign management functionality for launching and tracking direct response campaigns into Twitter and Facebook Conversation management to monitor and respond to brand mentions Share with your network functionality with tracking to the conversion Detailed real-time reporting for tracking clicks, sharing activity and conversions User profile A professional online marketer who understands how to listen to customers on the social web, learn from this insight and is ready to engage with and influence consumer behavior. User review "StrongMail Influencer has enabled Mint.com to better leverage social media to significantly increase conversions and expand our reach. StrongMail"s approach of tapping social motivators to drive sharing behavior was unique in the marketplace, and its easy integration with our existing email program and comprehensive testing and tracking made it the logical choice for us." - Donna Wells, Chief Marketing Officer, Mint.com Pricing StrongMail Social Studio is offered via an annual subscription model. Compared to competition According to StrongMail, "Social Studio makes it possible for marketers to measure the effectiveness of their campaigns by tracking results all the way to the conversion. Social Studio customers are supported by a large team of social media experts who can help with everything from program strategy to full service program execution." With an ever-increasing number of social media marketing options, brands and agencies are searching for solutions to improve the effectiveness and efficiency of their campaigns. This series reports on significant product releases and updates to assist in selecting the most appropriate tools to meet individual objectives. We recently presented Analytic.ly and Infused Palermo.

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What Every Social Media Marketer Should Know About StrongMail

Neil Glassman

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