Email from The Dallas Morning News Publisher Jim Moroney About Paywall Implementation
As previously reported on WebNewser, The Dallas Morning News announced plans last week to erect a paywall, which will be in place Jan. 18 but really take effect Feb. 15, and publisher Jim Moroney admitted that he saw the move as a gamble in an interview with Justin Ellis for Harvard University’s Nieman Journalism Lab.
Jim Romenesko at Poynter obtained Moroney’s Jan. 4 email to staff about the paywall. Highlights, via Poynter:
Our Subscriber Content initiative that we are announcing today includes the news that in February, we will begin to require nonsubscribers to pay for most of the news, sports, and information our newsroom originates and distributes digitally each day.
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