Elvis Presley Lens Launches on Snapchat
Elvis may have left the building, but he just resurfaced on Snapchat.
Elvis may have left the building, but he just resurfaced on Snapchat.
The Estate of Elvis Presley teamed up with Snapchat to launch an interactive selfie lens in celebration of the annual Elvis Week, which runs through Aug. 16.
The lens will give Snapchat users Presley’s signature pompadour hairstyle and tinted sunglasses, and allow them to add music to their selfies.
The featured tracks are A Little Less Conversation, Devil in Disguise and Kentucky Rain, with the latter from upcoming release Elvis With the Royal Philharmonic Orchestra.
Nick Woodhouse, president and chief marketing officer of Authentic Brands Group, which owns the Estate of Elvis Presley, said in a release:
We’re excited to celebrate Elvis’ revolutionary impact on music and pop culture with this launch.
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