Elton John Meets Ben & Jerry

ej b&j.bmpAnd you can tell everybody this is your flavor. A deluge of positive feedback has prompted Ben & Jerry’s to bring back the limited-edition ice cream flavor that it created last year to recognize Elton John‘s first trip to Vermont and to raise money for the Elton John AIDS Foundation (EJAF). “It’s been one of the most amazing things,” said co-founder Jerry Greenfield in a press release. “We’ve seen fans who’ve been excited before about a flavor and cool partnerships, but this has been something else.” Originally available in Ben & Jerry’s shops for one week last July, the “Goodbye Yellow Brickle Road” batch is back and will also be available at grocery stores nationwide through the summer. Watch out tiny dancers, because the company describes the flavor as “an outrageous symphony of decadent chocolate ice cream, peanut butter cookie dough, butter brickle, and white chocolate chunks.” The expanded partnership will focus on enhancing awareness of EJAF’s work, including a membership drive for the foundation. We imagine that Ben & Jerry’s list of rejected Elton John flavor concepts includes Berry and the Jets, Levon, and Honky Cat Chunk.