Ello's New Feed Categories: Goodbye Friends & Noise, Hello Following & Starred

Previously, Ello members could follow someone and categorize them as friends or noise. Now, the two options will be following and starred.

Ello, the minimalist social network, announced recently that it’s changing how it categorizes its two main feeds.

Previously, Ello members could follow someone and categorize them as friends or noise. Now, the two options will be following and starred.

Ello addressed this change in an email to users:

Since we launched last fall you’ve been able to keep Ello organized by sorting the people you follow into two streams. This innovation always gets Ello a lot of love.

But it turns out that the names we chose aren’t very intuitive. Ello’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in