Ello Raises $5M in VC Funding to Fuel Plans For Growth and Redesign
With the latest round of funding, Ello plans to add more staff, build a mobile app and make good on its promise for more features.
Late last year Ello — a social startup that declared users were not a product — became an explosive success when Facebook’s real name policy resulted in user accounts being shut down. Ello experienced some growing pains and promised many new features. Now with investment funding, the company should be able to deliver on its promises as it continues to grow.
Since launching, Ello raised a total of $11 million in VC funding, $5 million of which it raised in a recent funding round and plans to use to add community managers, build a mobile app and redesign the site, according to the Observer.
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