When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is.
According to Kontera, which analyzed millions of digital views, Samsung was mentioned 40,000 times across Twitter, Facebook and other social media outlets during ABC's three-and-a-half-hour broadcast. Even though DeGeneres did not actually mention the brand in her tweet (which was swiftly retweeted 1.3 million times), the San Francisco tech firm found that Samsung scored a peak rate of 900 online mentions per minute because of the stunt.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in