Elle, Men's Health, Hearst Launch Video Sites

Brightcove chief and resident genius Jeremy Allaire today gave those at a Magazine Publisher’s Association lunch a little news: Hachette Filipacchi, Hearst and Rodale are all launching video channels with Brightcove. The company, which handles Web video in various ways, is the anti-YouTube, Allaire said — well, not exactly those words, but he said that they come at it from a company-friendly perspective, letting companies control how their videos are used and seen, while YouTube puts the users in complete control.