Branding Whiz Ruba Abu-Nimah Joins Elle Magazine as Creative Director

She starts May 15

In this era of sponsored content, native advertising and transitioning print legacy issues, it’s wise whenever possible to hire someone who properly understands both sides of the advertorial equation. In that regard, Elle magazine’s incoming creative director Ruba Abu-Nimah is superlatively qualified.

For the past 12 years, Abu-Nimah worked as a creative director for Bobbi Brown Cosmetics and Shiseido. She also partnered during this time with E. Renée Rogers to launch Water NYC, a design enterprise that had a hand in Donald Robertson’s 2015 book Fashion Is Nuts.

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