Elle is First Magazine To Launch Google Glass App

Hearst Corporation has launched the Elle Glassware app exclusively designed for Google Glass. The publication is the first magazine to launch a Google Glass app, though it joins other media companies including The New York Times and Mashable both of who already have Google Glass apps.

Hearst Corporation worked with Google on the app, which includes content from the magazine’s most widely read and shared sections online. The app features stories from ELLEDispatch, Street Chic and Lookbooks, as well as horoscopes. Users can share articles and photos and create reading lists and shopping wish lists using the app. The app is now available to as part of Google Glass’ Explorer launch.

“Hearst always strives to be on the leading edge of innovation—it is at the core of our company,” explained Phil Wiser, chief technology officer, Hearst Corporation, in a statement. “Across our media businesses, we are working to engage consumers everywhere content is consumed, now and in the future. Google Glass encourages us to think about our content in a new way. We are very pleased at the experience of partnering with Google on this project.”

Recommended articles