What’s in a name? In the case of Elizabeth Line, a wave of unexpected Twitter trending and media coverage, both here in the U.S. and in the U.K.
The vice president of activation and operations for Condé Nast’s 23 Stories was thrown into the U.K. coincidental crosshairs earlier this week when it was announced that a London tube National Rail line was being renamed the Elizabeth Line, in honor of Queen Elizabeth. In short order, Line was barreling through coverage from the Daily Mail, PIX 11, BBC Radio and London’s Evening
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