Electronic Arts Hints at a New Business Model With Live Gamer Announcement
Live Gamer, an in-game monetization company that has mostly worked in the social gaming space to date, is making its third partner announcement for July today: Electronic Arts has signed on the company as its partner to introduce virtual goods into its online games.
Unlike a similar partnership that Live Gamer announced last week with THQ, in which a popular strategy title called Company of Heroes will become free-to-play and supported by virtual good microtransactions, there are no specific titles to talk about for EA.
But
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