Eisner's Vuguru Inks Output Deal
Michael Eisner-owned studio Vuguru has signed a distribution deal with Fireworks International that marks an unprecedented commitment to multiplatform original programming.
Fireworks, a division of ContentFilm, will pay an unspecified sum to Vuguru for first-look rights to its upcoming slate of 10 projects during the next two years.
With backing from Canadian cable giant Rogers Media, Vuguru has been a pioneer in creating premium serialized short-form content including Prom Queen and Back on Topps that originates online but is repackaged for other channels ranging from VOD to international TV.
The pact marks a maturation in digital distribution because it is structured more like a film output deal, in which the distributor pays for rights.
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