Facebook Offers Mix Gains New Entrant: eGain
Consumer offers are a widely used marketing tactic on Facebook, and the latest entry into that arena is eGain Offers, which debuts today.
Consumer offers are a widely used marketing tactic on Facebook, and eGain becomes the latest entrant into that arena.
The company provides customer-interaction software onsite and via cloud, is hoping to occupy some of the estimated 700 billion minutes per month users spend on Facebook with targeted offers, coupons, promotions, and surveys aimed at promoting interaction between brand pages on the social network and their fans and prospective customers.
In addition to offers, consumers can access personalized content and contextual help including frequently asked questions, chatbots, chats, click to call, and co-browse options.
On the brand side of things, eGain Offers can be implemented simply by adding a tag to the website code, and eGain provides testing tools and analytics.
And
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