Facebook Ads API Tool Efficient Frontier Acquires Page Management Tool Context Optional

Efficient Frontier, an established search and display advertising platform that offers a self-serve Facebook Ads API tool, has just acquired one of the oldest Page management companies, Context Optional. The reportedly $50 million deal will allow Efficient Frontier to help its existing advertising clients customize the Facebook Pages that their ads sometimes point towards, as well as secure advertising contracts with Context Optional’s clients.

Facebook ad spend is growing, Page management being commodified as free products are released, and the connection between advertising and Page management is deepening due to Facebook’s Sponsored

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