In the year that we’ve co-created the Digital Transformation Playbook with Accenture Interactive, we’ve touched on a wide host of topics and themes that are shaping the modern—and future—art and science of marketing. It has been an expanding year and I can safely say that both partners learned a great deal about the shifting industry at large and different approaches to our own marketing, creative and editorial.
However, the one discipline that we have yet to cover is revenue, monetization, sales.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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