Editor’s Letter: Customer Service Is More Important Than Ever for Brands

Solving challenges that will change their businesses forever

We’ve all been there, both in-store or online, where the retail experience is so poor that you either end your relationship with the brand instantly or hold your nose each time you pay a visit. In my case a certain big box retailer near my home in suburban New York almost feels like a hostile environment I have to negotiate on my own when I want to buy a hammer or wood screws in bulk.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.