Brazilian Publisher Bids Farewell to Playboy

After 40 years, Editora Abril is passing the licensing torch.

For 40 years, the Brazilian edition of Playboy has been published by Editora Abril. But with the December issue, the division of Grupo Brasil is bringing that relationship to an end.

“Abril is exiting all licensed agreements, and have closed or sold more than 20 magazine titles in the last two years,” a U.S. rep for Playboy tells FishbowlNY. “Playboy fully intends to remain in Brazil with a new partner that will begin publishing in 2016. We expect to make an announcement very soon.”

There are currently 22 other international editions of Playboy. Elsewhere in Central and South America, the magazine has licensing deals in Mexico, Argentina and Venezuela.

In Portuguese or any other language, old covers of Playboy look vintage. Somewhat intriguingly, Editora Abril, which is one of South America’s largest media holding companies, was founded in 1950 – three years before Hef rolled out Playboy in Chicago. In the early 1990s, Abril’s Playboy edition was selling over a million copies per month.

Update (December 7):
Playboy has found a new licensing partner. Per an announcement today, the Brazilian edition of the magazine will relaunch in early 2016 via PBB Entertainment:

“We are thrilled to be partnering with such an iconic brand, and look forward to upholding Playboy Brazil’s tradition of excellence,” said André Sanseverino, senior vice president, PBB Entertainment. “The magazine will continue to offer readers the same high-quality photography, and engaging, thoughtful and provocative content they’ve come to know and love.”

[Image via: Instagram]