UPDATED: Socialbakers Acquires EdgeRank Checker

Social media analytics company Socialbakers announced Monday that it has acquired fellow analytics firm EdgeRank Checker, which focuses on Facebook’s News Feed. Terms were not disclosed.

SocialbakersLogo650Social media analytics company Socialbakers announced Monday that it has acquired fellow analytics firm EdgeRank Checker, which focuses on Facebook’s News Feed. Terms were not disclosed.

Socialbakers said it will absorb EdgeRank Checker’s entire client portfolio of more than 700 companies, including Fortune 500 companies and entertainment brands, growing its total client base by nearly one-third.

The company said in a release announcing the acquisition:

Socialbakers will now be able to provide access to full Facebook analytics and social analytics across all platforms, as well as deeper insights into Facebook News Feed performance for brands, a critical part of every social marketing strategy.

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