Edelman Offers $175 to D.C. Reporters for "Messaging Refinement"
Thought "pay-for-play" went the other way?
Typically, the best agencies have a “collective reputation” in the industry. There’s little breakaway speed because they are all great. And this includes the big boy on the block, Edelman.
Again, that’s “typically.”
Colby Itkowitz, national reporter for the Washington Post’s “The Loop,” wrote a story with an eye-opening and intriguing lede for all PR lovers out there. She scribes a tale of the uber PR firm sending emails to “a few reporters” on behalf of a client in the federal sector looking for insights to help “refine their agency messaging.”
If you have acquaintances, colleagues, or even “friends” in the media, it shouldn’t be a haul to ask for said introspection.
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