Edelman Launches Data Security Practice
Edelman has launched a new practice, the Data Security & Privacy Group, in light of all the news of cyberattacks and hacking. The group is led by Pete Pedersen, the firm’s technology chair, and Ben Boyd, chair of the corporate communications practice. The practice will be based in Edelman offices in Chicago, London, Beijing, New York, Silicon Valley, Seattle, Brussels, Washington D.C., and Silicon Valley.
The new group’s services will include crisis planning and management, competitive benchmarking and research into consumer behaviors and attitudes, employee outreach, thought leadership, corporate positioning, and privacy issues analysis.
“Across industry sectors including technology, healthcare, financial services and retail, any company that collects data about people needs to realize that a breach or a cyber-incident is inevitable.
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