Edelman, Ketchum Win CLIO Gold

[To illustrate the plight of the honey bee, Haagen-Dazs killed off a few on the dance floor, via HelptheHoneyBees YouTube channel]

Day one of Nielsen’s CLIO festival in Vegas is in the books, and the first ever awards for PR were given to nine campaigns in crisis, corporate and consumer categories.

Ketchum displayed Eastern Bloc dominance by winning a Gold, two Silvers, and a Bronze. The Olympic theme holds true here as one of Ketchum’s silvers was for “Beyond Beijing: How Lenovo Built Its Brand at the Olympics” and Golin-Harris’ bronze for “McDonald’s Global 2008 Beijing Olympic Games Sponsorship ‘Bringing People Together Like Never Before’.”

The two Golds were given to two advocacy consumer campaigns. Ketchum won for their work with Haagen-Dazs and disappearing honey bees (AdAge has a thorough case study) and Edelman for Brita’s FilterForGood: Better Water, Less Waste campaign. The latter seemed to contribute to a slight shift in consumer behavior evidenced by the display of expensive aluminum Sigg water bottles (the use of metal also fueled by the BPA scare).

Related: PR CLIOs Shortlist Favors Big Agencies

All nine winners after the jump:


Edelman: Brita, FilterForGood

Ketchum: Haagen-Dazs loves Honey Bees


Ketchum: Lenovo–How Lenovo Built Its Brand at the Olympics

MS&L: Tampax & Always, Protecting Futures

Ketchum: The Clorox Company, Green Works

Ogilvy: American Chemistry Council–From Toxic to Truthful: Turning the Tide on Phthalates


GolinHarris: McDonald’s Global 2008 Beijing Olympic Games Sponsorship

Ketchum: Liberty Mutual–The Responsibility Project

GolinHarris: The Society of Actuaries Actuaries–Risk is Opportunity

Crisis Management