Edelman Distances Itself from the Oil Industry

Subsidiary Blue Advertising will, however, continue working with the American Petroleum Institute.

Edelman_Logo_ColorA story first broken by The Holmes Report over the weekend has attracted the notice of larger media organizations: today a piece in The Guardian repeats the news that Edelman will not continue working with the American Petroleum Institute when its current contract expires.

More specifically, Blue Advertising, the Edelman subsidiary responsible for creating campaigns to support the API’s policy goals, will divest itself from the larger organization.

The Guardian notes that the relationship between the two parties provided as much as 10 percent of Edelman’s global revenue in years past and that, while API has also worked with FleishmanHillard, Edelman has long been its primary provider of PR and advertising services.

A source told Holmes that the change comes due to newfound scrutiny on behalf of major corporate clients who insist that their agencies refrain from working with fossil fuel providers, but it does follow a string of bad press for Edelman.

Richard

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