Edelman Deportivo Will Help Shave Your Chest for Philips

New campaign from the agency's Stockholm office.

Back in the Summer of 2014, Edelman acquired the Swedish creative comms agency Deportivo and merged the practice with its own Stockholm office; at the time, AdAge described the buy as Edelman’s “largest non-PR investment yet.”

For a little more on why Edelman acquired Deportivo, here’s a new campaign released for the agency’s client Philips yesterday.

The work stars influencer Tejbz, the self-described “Chuck Norris of Sweden,” a video gamer and Twitch regular whose YouTube channel has more than half a million subscribers.

Here he is testing the client’s remote “Roboshaver” with the help of fellow gamer “Maddelisk”:

That was more than a little frightening. We will definitely NOT try it at home.

While we are not members of the demographic targeted in this campaign, a stunt promising the “world’s first remote shave” is certainly one way to help the client stand out.