Ed Zitron Wants to Help You Learn How to Pitch

thisishowyoupitch-book

Ed Zitron is several things: author; PR veteran; founder of EZPR; extremely prolific tweeter; British person.

His book, This Is How You Pitch, promises to dispel the unfortunately common idea that a career in PR is an endless series of parties and mutual back scratches between journalists and the people who do what we do. According to its own site, the book can “tell you how to avoid becoming a buzzword-spitting automaton that the media will hate.”

Curious? We spoke to Zitron to learn more about his (very blunt) take on the art of pitching…and the just-as-important art of clearing up misconceptions.

Why should PR people read your book?

Because it’s actually written to help people; it is honest in terms of what I’ve seen work. I

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