Economist: Recession Has Increased Corporate Demand for PR

The Economist takes a look into the PR business, and comes up with the conclusion that things aren’t nearly as bad for PR as they are for our siblings in other marketing disciplines.

From a story published today, titled, “Public relations in the recession:”

According to data from Veronis Suhler Stevenson (VSS), a private-equity firm, spending on public relations in America grew by more than 4% in 2008 and nearly 3% in 2009 to $3.7 billion. That is remarkable when compared with other forms of marketing. Spending on advertising contracted by nearly 3% in 2008 and by 8% in the past year. PR’s position looks even rosier when word-of-mouth marketing, which includes services that PR firms often manage, such as outreach to bloggers, is included. Spending on such things increased by more than 10% in 2009.

Read the full story here.

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