Economist: Recession Has Increased Corporate Demand for PR
The Economist takes a look into the PR business, and comes up with the conclusion that things aren’t nearly as bad for PR as they are for our siblings in other marketing disciplines.
From a story published today, titled, “Public relations in the recession:”
According to data from Veronis Suhler Stevenson (VSS), a private-equity firm, spending on public relations in America grew by more than 4% in 2008 and nearly 3% in 2009 to $3.7 billion. That is remarkable when compared with other forms of marketing.
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