Economist Dabbles in Online Paid Model
Joining the scramble of publishers looking to generate more money from readers, The Economist is experimenting with a pay model, the British news and business weekly announced.
The Economist—which only made its Web site available to non-subscribers two years ago—currently lets non-subscribers access content that’s up to a year old. Under the test, starting Oct. 13, the pay wall will apply to all content that’s over 90 days old.
Also, the online version of the printed magazine, called This Week’s Print Edition, will be available to subscribers only.
“Our
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in