Economist.com’s Ben Edwards Joins IBM

IBMLogo.jpgIBM turned to the journalism world to fill its newly created post of vice president, digital strategy and development, tapping Economist.com publisher and executive vice president Ben Edwards.

Edwards will lead the expansion of digital presence for the Smarter Planet initiative, which IBM said is aimed at helping business and governments to solve problems including traffic congestion, smart grids, and public health.

Edwards has been a journalist for 14 years, including 10 with The Economist, where he covered the tech and finance industries.