Ebony.com Seeks Pitches on ‘Black People With Amazing Stories to Tell’


Ebony.com, an integral part of  Johnson Publishing’s 68-year-old brand, has recently undergone a major reinvention, largely thanks to its editorial director, Kierna Mayo. “What you won’t find on Ebony.com is a lot of repurposed magazine content,” she explained. “What we try to do is extend the conversation.”

The site is on the hunt for fresh new writers, especially since 95 percent of its content is created by freelancers. The editors are open to pitches on a variety of topics:

“We want everything. We want great ideas. We want people to be thinking about black lifestyle in a very nuanced way,” said Mayo. Her editorial staff depends on its freelancers, so she encourages writers to send pitches covering the gamut from food, fashion and nightlife to social and newsy issues, as well, so long as they jump off the screen with original thought. Personal essays are also a hallmark of Ebony.com, and editors love pieces about everyday black people with amazing stories to tell. Experts are always welcome, too. “If there’s a lane that is your lane and you do it well,” Mayo offered, “we’d love to hear from you.”

To hear more about the site, including editors’ contact info, read: How To Pitch: Ebony.com.

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@aneyafernando aneya.fernando@adweek.com Aneya Fernando is digital projects manager at Adweek.