eBay Engages Facebook While Considering Twitter and YouTube
Payne also said eBay is furthering its overall strategy to engage top consumers and merchants by enabling them to buy and sell any type of product via mobile, social and local commerce whenever and wherever users decide to shop. “The very nature of shopping is changing dramatically,” he said. “We've been in business for 15 years. In terms of the Internet, that's a long time. We've learned a lot along the way. People are shopping differently. We see this as a challenge and an opportunity, but mostly an opportunity.”
Christopher Payne, eBay Marketplaces vice president, said the company’s philosophy will be to try “a whole bunch of things” in the social media. With that said, eBay is thinking about using Twitter and YouTube to take advantage of the increase in social media activities among shoppers while it launches new social features to the eBay marketplace. During his keynote address at the Internet Retailer conference taking place in San Diego last week, he announced a whole new social shopping feature that uses Facebook to engage shoppers.
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