eBay Adds AR Feature to Its Android App to Help Sellers Choose Which Box to Ship

Helps remove packaging guesswork and estimate shipping costs

Most augmented reality activations, especially for smartphones, are consumer-facing; a company is creating a gee-whiz entertaining or educational moment for an audience. But a good part of the potential of AR is practical, using a camera and a computing device to transform the perception of space into a different kind of usable information. And for a company like eBay, the line between a consumer and a producer has never been very firm. Amateurs are proprietors, too.

That’s how you get something like Which Box?, a new AR feature inside eBay’s Android app.

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