eBay Acquires Ad-Driven Localized App Maker
Mobile company Where, Inc. has daily deal service and ad network
EBay plans to acquire Where, Inc., a mobile media company which makes an app offering localized deals and guides accompanied by location-centric ads. Where also recently purchased another daily deals site called LocalGinger which it has refigured as WhereBuys. According to a post by a PayPal exec on the company’s blog, eBay sees “a huge opportunity for local merchants to reach more buyers” by providing customers with “hyper-local, relevant retailer information and deals.”
Ebay and its PayPal subsidiary are pushing into mobile and local commerce in hopes of becoming more convenient, more accessible, and more relevant to customers, they say.
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