Eau de Collaboration: Six Scents Project Unites Fashion Designers, Perfumers

In the best-smelling collaboration since the scent-themed forty-second issue of Visionaire, the Six Scents Fragrance Initiative (a creation of fragrance company Symrise, Metaproject, and Seven New York) is unveiling its first series of fragrances developed by teams of artists and perfumers to raise money for charity. The first crop of artists are fashion designers: Alexandre Herchcovitch, Bernhard Willhelm, Cosmic Wonder Light Source, Gareth Pugh, Jeremy Scott, and Preen‘s Justin Thornton and Thea Bregazzi have teamed up with perfumers to create unique fragrances with custom packaging (pictured above). Each scent has been produced in a limited edition of 2,000 bottles that will be sold starting next month at select stores worldwide (including NYC’s Oak and TG170, Colette in Paris, and Joyce in Hong Kong) with a percentage of the net proceeds benefiting the Designers Against AIDS Education Center, which is scheduled to open early next year in Antwerp, Belgium.

Curated by Joseph Quartana of Seven New York, the designer-perfumer teams have concocted scents ranging from “Urban Tropicalia” (Herchcovitch and Joachim Correll‘s cedar wood blend that evokes “freedom and sensuality”) to the aromatic struggle between black pepper and white amber that is “Diagonal,” in which Pugh and Emilie Cooperman worked to emulate Pugh’s own style by “contrast[ing] diferent raw materials, masculine and feminine, rough and smooth, dark and light, fresh and sensual.” Preen’s Thornton and Bregazzi must have had Nirvana on the brain: the hazelnut and rhubarb-spiked scent they created with Mark Buxton is called “Teen Spirit.”