Eating Up NBC's "Locals Only" Marketing Push

How do you get a free lunch prepared by one of the hottest chefs in New York City?

One way was to answer a question about the Big Apple on NBCNewYork.com, where 200 contest winners (and others, like us) gathered to sample some of David Chang’s, chef/owner of Momofuku Noodle Bar, creations.

The event was one of the Locals Only meet-up activities, which include concerts and more, that are now part of the marketing strategy of NBC stations around the country.

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