Eastwick Promotes Melissa Neumann to Run San Fran, Valley Offices

The midsize California tech agency Eastwick Communications announced the promotion of Melissa Neumann to executive vice president. Neumann will be in charge of the San Francisco and Mountain View, CA offices, and is part of a strategic change in direction to add “inbound programs like SEO and analytics and outbound programs, such as self-publishing and branded content” to its PR and social media offerings.

In her five years at the agency Neumann ran longtime accounts such as Business Objects and Fujitsu, as well as a number of startups. Prior to joining, she held internal positions at Cable & Wireless, and Inkra Networks.

Eastwick also announced six account wins including Bridgelux Inc., Lucid Imagination, NetBase, Sonic Solutions (NASDAQ: SNIC), Tandberg Data and Zerista.