Earshot Lets Brands Tap into Social Media Posts from People Nearby, and Respond

Earshot has unveiled a social customer relationship management platform that allows social media managers to discover tweets, check-ins and Instagram posts made by people nearby and then respond accordingly.

Earshot has unveiled a social customer relationship management platform that allows social media managers to discover tweets, check-ins and Instagram posts made by people nearby and then respond accordingly.

The platform, which uses geo-fencing technology (by monitoring GPS, Wi-Fi, cell towers to define a geographical boundary), helps businesses target potential customers through Twitter, text message or the private conversation channel in Earshot’s mobile app.

For example, a business could send someone a digital coupon, a notification of new sales items, or reply to a post or tweet to engage with potential customers.

According to David Rush, CEO of Earshot, Earshot evolved from Evzdrop, a location-based social network that allowed people to connect with places, such as restaurants, stadiums, or hotels, in real time.

“We

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