'Earned' Media Spending Likely to Increase in 2010
A study by the Society of Digital Agencies (SoDA) released today predicts a continued upward surge in digital media investment for 2010. According to eMarketer’s summary, “81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets. Further, more than three-quarters think the current economy will push more allocations to digital.”
If the results from 2009 are an indication, the expected increase could benefit PR agencies with digital competency and/or divisions capable in competing with some of the work that bleeds over from interactive agencies.
“Unpaid/earned/proprietary”
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