Each Facebook User Is Currently Worth $14 in Annual Ad Revenue, According to New Report

Plus, more stats on the social giant

Each of Facebook's 1.8 billion global users has been worth, on average, $14.17 to the social network in ad revenue for the last year, according to SocialFlow's research. Additionally, it found that users on average see about 10 ads on Facebook a day. 

It's worth noting that Facebook users in the United States are likely worth much more to the social network than those, for instance, in some Asian countries due to marketplace realities—chiefly, that there are great differences in the amount of advertising money that is spent from one region to the next. 

The findings are based on Facebook's earnings from the last four quarters, which have produced increases in the company's sales thanks to the rise of digital video and mobile advertising. For instance, the digital giant on Wednesday disclosed that its ad revenue skyrocketed to $6.82 billion, up 59 percent from the third quarter of 2015. Such impressive numbers spurred the study by SocialFlow, which buys Facebook ads for its clients. (Check out a different look into Facebook's ad business in this SocialFlow video.)

Here's a look at SocialFlow's analysis of Facebook's cost-per-thousand (CPM) rates, which generally shows that as the price of an ad goes up, the number of ads the social network needs to serve to individual users goes down.

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