EA Sports Launches 'Freestyle' Game Line

Looking to grab moms and kids who have been weaned on Nintendo Wii, EA Sports this week will announce the launch of a new sub-brand: EA Sports Freestyle.

Electronic Arts, the top third-party videogame publisher, struggled in 2007. It posted a $195 million loss during its fiscal second quarter (ended Sept. 30, 2007) and announced it would close some facilities and reduce staff. However, it rebounded with a strong holiday season (up 17%), per the company.

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