EA Hopes Facebook's 290 Million Gamers Can Save Business
With significant financial losses sullying its books, Electronic Arts needs to claim a bigger share of Facebook's gaming community.
Electronic Arts Chief Executive Officer John Schappert said his company will work harder to claim a bigger share of Facebook’s gaming community; he tallies that market at 290 million users, slightly larger than the previously thought 250 million, yet still roughly proportionate to half the size of the entire social network.
If Schappert hadn’t conveyed a goal of getting more Facebook gamers he would have looked even worse than he already did during EA’s latest quarterly earnings announcement this week, in which the company disclosed a net loss of $322 million.
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