E! Sets Series in Tanning Salon/SoapNet Offers Fashionista Diaries

E! continues to astound. Later this month, the entertainment/lifestyle/confused cable net will launch Sunset Tan, a reality series set in a tanning salon. There’ll be stories about twins who want their names tanned on their back, a dead person whose last wish is to be tan, and a cooked-brown Santa Claus. Who programs this stuff?


On the other hand, SOAPNet begins production on The Fashionista Diaries, a reality series following six assistants from Flirt Cosmetics, Jane magazine and Seventh House PR, as they work together to produce Charlotte Ronson’s fashion show/party for Fall Fashion Week 2007 in NYC.

Buena Vista Productions in association with Go Go Luckey Productions and Hour One produces this, which is interesting because Ann Lewis, BVP’s VP of Development, used to be at E/Style.
If she was still there, would the network be doing a tanning salon show?