e-Rewards Acquires Peanut Labs

Texas-based online research company e-Rewards has bought San Francisco start-up Peanut Labs for its social media capability.

Peanut Labs specializes in surveys for monetization on social media. The publishers of social media applications and communities can earn money by offering market research surveys to their users. In return, the users earn virtual currency – and later this year, this is to include Facebook Credits as well.

Peanut Labs said the deal would increase the inventory of surveys available to publishers by more than tenfold.

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