E-readers: Will They Save the Publishing Industry?

E-readers will save the publishing industry. E-readers will become the mobile equivalent to the eight track tape.

The answer, of course, likely lies somewhere in between these two extremes. But if you’re a newspaper publisher facing a struggling — some would say dying — industry, it’s hard not to get caught up in wishful thinking. And if you’re a gadget fetishist, it’s hard not to work yourself into a lather. At least two major e-readers launched in the past month (one

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in